Following its long and successful history in the luxury sector, Alfardan Group established the Automotive division as an extension of their diverse businesses in 1996 and became home to major automotive companies locally and internationally.

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Established in 1996, Alfardan Automobiles is the official importer in Qatar for BMW and MINI. Its conveniently located landmark showrooms, are backed by a full complement of aftersales facilities fully equipped with the latest computerization in service and diagnostic tools and technologies.

Alfardan Automobiles, with its extended business hours, the full support of BMW Group’s Headquarters and experienced and fully trained staff; strives every day to be the leading service provider for the premium motorist.

After more than two decades of partnership with BMW Group, Alfardan Automobiles has been expanding its investments to widen the availability of these brands across the fast-developing State of Qatar. 

Two high-end showrooms featuring the latest and widest selection of BMW and MINI models, in addition to state-of-the-art service centres, provide clients an unparalleled brand experience. |

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Established in 1997, Alfardan Premier Motors is the exclusive importer of Jaguar and Land Rover in the State of Qatar which has captured a significant and growing share of the local market built on the company’s customer service focus.

The modern and well-equipped showrooms and aftersales facilities, allow Alfardan Premier Motors to address fully all the requirements of its esteemed clientele.

The state-of-the-art showrooms at Burj Alfardan and Alfardan Plaza, in addition to the aftersales facilities in Doha’s Industrial Area and Al Markhiya, offer clients the exclusive opportunity to choose the car that fits their needs. 

Alfardan Premier Motors has a rigorous process to ensure it maintains the best practices in the industry and delivers
the highest possible levels of care to its elite clientele, which in turn further strengthens the brands. 

Entrusted with the highest capability to look after Jaguar’s and Land Rover’s aftersales services, the company ensures its highly trained personnel can meet every need with the utmost care. |

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Established in 2020, Alfardan Luxury Motors is the official dealer of Aston Martin in the State of Qatar. 

The modern and well-equipped showroom and aftersales facility allow Alfardan Luxury Motors to address all the requirements of its esteemed clientele. The state-of-the-art showroom is located at Alfardan Towers in West Bay offering clients the exclusive opportunity to choose the car that fits their specific needs. Entrusted with the highest capability to look after Aston Martin’s aftersales services with its facility located in Doha’s Industrial Area, the company ensures highly trained personnel can meet every need with utmost care.

Alfardan Luxury Motors has rigorous processes to ensure the implementation of best practices in the industry and delivers the highest possible levels of customer care to its elite clientele, which in turn further strengthens the brand.

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Since its founding in 1999, Alfardan Sports Motors, the Qatar-based conglomerate has been recognized as one of the most dynamic and successful family businesses and global trendsetter in the region, thanks to its comprehensive portfolio of sports, luxury and lifestyle cars and automobiles from globally renowned Italian brands, including Ferrari, Maserati, Alfa Romeo, Fiat, and Abarth.


Ferrari offers some of the most refined purebred Italian sports cars, while Maserati has an exclusive range of luxury sedans, convertibles, and SUV models that combine elegance and performance with a long and glorious legacy. Alfa Romeo, on the other hand, brings a unique and innovative approach to designing automobiles coupled with illustrious heritage. Better yet, Fiat’s line-up models of small and medium-sized city cars are proud ambassadors of "Made in Italy" and of absolute excellence. In addition, the legendary Abarth brand has always been associated with performance and iconic Italian style. Finally, Fiat Professional provides the perfect transporter for business solutions.


With showrooms in a prime location at Qatar’s upscale leisure destination—The Pearl Qatar—Alfardan Sports Motors succeeds in offering owners a comprehensive brand experience in lavish surroundings. The company also has world-class service centers that combine state-of-the-art technology with high-quality equipment, ensuring all cars serviced are maintained and repaired to the highest level for maximum safety and reliability guaranteeing an uncompromising customer ownership experience.  |  |  |  | 

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Since its inception in November 2006, Alfardan Motorcycles caters to riders and bike enthusiasts in the State of Qatar who seek prestigious brands such as BMW Motorrad, Ducati, Triumph, KTM, Husqvarna, Piaggio, Vespa, Aprilia and Moto Guzzi.

In addition to offering the latest motorcycle models alongside a large selection of used bikes, Alfardan Motorcycles also sells a wide range of complimentary lifestyle items, safety gear, clothing apparel and various accessories.

In 2016, Alfardan Motorcycles opened its brand new bespoke showroom at The Pearl-Qatar’s Medina Centrale, roviding a home and a haven to its motorcycle enthusiast clients.

The new service centre, located in The Pearl-Qatar, is built around the 3 “S” (Sales, Service and Spare parts) and has been outfitted with the latest technology which provides the precise service and care to its clients.


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Alfardan Motors is the official importer of Ferrari and Maserati in Oman. Since opening its first showroom in 2012, Alfardan Motors has provided the highest levels of service to the growing number of luxury car and motorcycle clients in Oman.

The Ferrari and Maserati showroom has been designed in accordance with the exacting specifications and standards of the Italian sports car manufacturers in terms of Corporate Identity, authenticity, professionalism and luxury.

Sports car enthusiasts of the two Italian brands can custom-fit their dream car in the comfort of the showroom located in Finaa Alazaibah. |

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Leading automobile agency Premium Motors, is the official importer of Audi and Volkswagen in Oman.  A world class automotive centre, Premium Motors took over the dealership of the global brands on 1st December 2020. Spread across three floors in Alfardan Heights in Ghala, Premium Motors’ state-of-the-art showroom stands on a 10,000 square-meter area. A bespoke, modern facility, the Premium Motors showroom has been designed according to global standards focusing on customer experience and journey. Its aftersales facility is backed by a full complement of trained staff and diagnostic technologies. The focus and vision of the dealer is to provide the finest service to Audi and Volkswagen customers in Oman. Premium Motors’ ultramodern showroom and service facilities, plus their highly trained staff will benefit the brands and the dealer foresees an exciting future with remarkable new models expected to arrive in the coming years. |

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Garage Zenith was founded in 1979 by Michel Zuchuat, a renowned Ferrari dealer with a distinct reputation in the industry. With the Ferrari brand not being represented at the time in Valais, he took the opportunity to become the official distributor of the brand for the entire Canton. They started the well-respected family business’ official distributorship of both Ferrari and Maserati brands in Switzerland. 

Alfardan Group has been in partnership with Garage Zenith since 2014, when Garage Zenith had two showrooms, in Sion and Lausanne, and two workshops and service centres that specialise in handling the precise hardware of these two leading automobile brands. The success of the venture draws on the shared families’ values of both sets of founders as they strive to deliver ever higher quality service and products to clients. 

In 2017, the founder of Garage Zenith inaugurated a new dealership in Lutry, an ultra-modern facility with technical installations that suit the brands’ innovative requirements.

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Rolls-Royce Motor Cars Doha was launched in 2003 as the official importer of the bespoke brand in the State of Qatar.

The modern and luxurious showroom located at The Pearl-Qatar reflects the sophistication and exclusivity of the brand which is appreciated by a growing and enthusiastic market.

With after-sales and service facilities featuring the most advance diagnostic technologies, Rolls-Royce Motor Cars Doha is committed to delivering the ultimate ownership experience to its elite clientele. 

The company maintains the prestige of the brand through its unmatched services provided by the world-class engineering experience of trained personnel for the bespoke brand.

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Established in 1997, Prestige Cars provides luxury vehicle short term rentals and long-term leases, as well as chauffeur-drive services, for the individual and corporate market. It operates through its strategically located branches found at Hamad International Airport, the Pearl-Qatar, and most of the premium five-star hotels in the city.

A wide choice of leasing packages ranging from short term lease to, lease-to-own, are offered on premium vehicles brands with fast approvals for rental period up to four years. These solutions allow access to drive and experience a wide range of premium brand vehicles including BMW, Jaguar, MINI, Land Rover, and Maserati. 

Prestige Cars similarly fulfills the luxury chauffeured transportation requirements for local and international events happening in Qatar including government conferences, sports events, and multinational exhibitions. The company’s expertise meets the highest standards for an ultimate luxury mobility experience.

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Established in 2013, Alfardan Commercial is one of the top distributors of automotive aftermarket products in the State of Qatar. At Alfardan Commercial, we do our utmost to meet the specific demands of independent businesses in the automotive aftermarket; sharing our industry expertise and supporting our product offering with invaluable training, in order to help them thrive in a fast paced and competitive environment.

Alfardan Commercial delivers a diverse range of premium brands to dealers all across Qatar including Continental Tires, Castrol Lubricants, Glasurit refinishing Automotive paint, FIAMM & Platin Batteries.

In addition, FIT & FIX Mobile Van Service offer our customers a diverse range of service options that will be  integrated by our team of trained technicians, who will pay our customers a visit wherever is requested and will cater to their entire tire, oil and battery related requirements directly. 

Adding to our wide range of services in the commercial tire segment, we opened a new world-class truck tire service center in collaboration with Arabian Agency Company (ARACO). The tire service center is fully equipped with the state-of-the-art technology recommended by Continental Middle East and a team of trained professionals. The service center accommodates 2 working bays equipped with wheel alignment, wheel balancing & tire changing machine

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Transparency Qatar, a leading provider of full-fledged suite of car services, brings an array of prestigious and trusted car care using only the latest and highest quality treatment brands from around the world.

Available from Alfardan showrooms or Transparency Qatar showroom located in Salwa Road, all car treatment and protection services for new or used cars (from paint protection, window tinting, polish premium, interior detailing and foiling) are now available under one roof.

Established in 2010, Transparency Qatar has grown to become the region’s most trusted car care services company, delivering a full-range of luxurious and prestigious car care brands in the market.

Transparency Qatar, known for a highly stringent and strict quality standard, is the preferred choice for discerning car owners.

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Arabian Agencies Company (ARACO) is an established provider of construction equipment, earthmoving machinery, material handling equipment, transport and power solutions in the State of Qatar since 2003. It is the authorised dealer of Volvo Construction Equipment, Scania Trucks, Buses, Industrial and Marine Engines, Powerscreen Screening and Crushing, and SDLG Heavy Machineries Yale Forklifts and Teksan Generators. 

ARACO has built its business by offering efficient and innovative solutions to deliver the highest levels of client satisfaction possible, growing steadily in the commercial equipment market with strategic investments and a strong product portfolio. 

To meet clients’ needs, ARACO’s 46,000-sqm facility is managed by a team of skilled technicians and parts specialists providing their expertise in aftersales and support services.

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