Established in 1954, Alfardan Jewellery is a business built on the concept of providing the finest quality at the lowest acceptable margins whilst addressing the specific needs and tastes of each customer.

Alfardan Jewellery has always been a leader in offering prominent pieces of jewellery and statement watches to the people of Qatar. It achieved this by being the first in the region to hold a private Jewellery and Watches Exhibition in 1977 - which has become a public annual event from 2003 – where the world’s finest and most famous Jewellery and Watch designers and manufacturers participate in the event which draws many visitors both locally and from the region and which has been recognized by the Government as for the historical, cultural and economic value and significance.

Alfardan Jewellery has also launched its own line, Noudar, created by Noor Alfardan, the daughter of Ali Alfardan, President of Alfardan Jewellery; specializing in elegant and contemporary jewellery with a traditional twist. Noudar’s inspiration is drawn from the depth and extent of the family’s involvement in jewellery spread back across generations.

Managed by Ali Alfardan, the jewellery division operates across several locations in Doha; Al Sadd, Alfardan Centre, Landmark, Villagio, The Pearl-Qatar, St. Regis Doha, Marsa Malaz Kempinski in addition to Tiffany boutique at Villagio and Chopard standalone boutiques in Marsa Malaz Kempinski and Qatar Duty Free. Further expansion is on the horizon with the opening of a large showroom in the Mall of Qatar planned for mid-2017 and boutiques for high-end brands in Le Vendome by end 2018. This represents the largest network in Qatar offering high-end watches and fine jewellery.

Alfardan Jewellery built on its reputation in Qatar by establishing a strong presence in Saudi Arabia in 1992. With branches in Riyadh, Jeddah and Al Khobar, it provides high quality watches and jewellery to the local discerning customers.

In 2017, Alfardan Jewellery started its operations in United Arab Emirates; offering high-end brands for jewellery and watches in two locations – Dubai Mall and Mall of the Emirates. The company’s expansion shows its commitment to serve the exquisite requirements of Dubai’s elite market.