Following its long and successful history in the luxury sector, Alfardan Group established the Automotive division as an extension of their diverse businesses in 1996 and became home to major automotive companies locally and internationally.

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Established in 1996, Alfardan Automobiles is the official importer in Qatar for BMW and MINI. Its conveniently located landmark showrooms, are backed by a full complement of aftersales facilities fully equipped with the latest computerization in service and diagnostic tools and technologies.

Alfardan Automobiles, with its extended business hours, the full support of BMW Group’s Headquarters and experienced and fully trained staff; strives every day to be the leading service provider for the premium motorist.

Since the launch of the first BMW showroom, Alfardan Automobiles has been expanding its investments to widen the availability of these brands across the fast growing State of Qatar. |

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Established in 1997, Alfardan Premier Motors is the exclusive importer of Jaguar and Land Rover in the State of Qatar which has captured a significant and growing share of the local market built on the company’s customer service focus.

The modern and well-equipped showrooms and aftersales facilities, allow Alfardan Premier Motors to address fully all the requirements of its demanding and esteemed clientele.

Alfardan Premier Motors has a rigorous process to ensure it maintains the best practices in the industry and delivers the highest possible levels of customer care to its elite clientele, which in turn further strengthens the brands. |

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Established in 1999, Alfardan Sports Motors caters to aficionados of sports vehicles in the State of Qatar, offering two of the world’s most coveted iconic brands in sports and luxury automobiles. Alfardan Sports Motors has been recognized in particular as exclusive importer of Ferrari and Maserati, a wide range of premium automobile brands targeting the luxury segment. Both the Ferrari and Maserati showrooms are located in the outstanding Pearl-Qatar, and the service center is located at the Industrial Area of Doha.

Alfardan Sports Motors is committed to deliver products and services that satisfy market demands and customer expectations. Driven by a passion for quality and excellence, and guided by its core corporate values, Alfardan Sports Motors aims to lead the way as the most dynamic and most successful family-owned business conglomerate in Qatar and in the rest of the region.  |

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Since its inception in November 2006, Alfardan Motorcycles caters to riders and bike enthusiasts in the State of Qatar who seek prestigious brands such as BMW Motorrad, Ducati, Triumph, KTM, Vespa, Aprilia, Piaggio, Gilera, Sand-X, Moto Guzzi and Arctic Cat.

In addition to offering the latest motorcycle models alongside a large selection of used bikes, Alfardan Motorcycles also sells a wide range of complimentary lifestyle items, safety gear, clothing apparel and various accessories.

In 2016, Alfardan Motorcycles opened its brand new bespoke showroom at the Pearl Qatar’s Medina Centrale, providing a home and a haven to its motorcycle enthusiast customers.

There is also a new service center in Al Khor built around the 3 “S” (Sales, Service and Spare parts), which includes an increased working space, which has been outfitted with the latest technology as illustrated by a Dyno machine which provides the precise measurement and statistics of bike power.


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Alfardan Motors is the official importer of Ferrari and Maserati in Oman. Since opening its first showroom in 2012, Alfardan Motors has provided the highest levels of service to the growing number of luxury car and motorcycle clients in Oman.

The Ferrari and Maserati showroom has been designed in accordance with the exacting specifications and standards of the Italian sports car manufacturers in terms of Corporate Identity, authenticity, professionalism and luxury.

In 2014, Alfardan Motors opened its Motorcycles showroom introducing Triumph, KTM, Aprilia, Piaggio, Vespa, Arctic Cat and Sand-X for the first time in the Sultanate of Oman. This allows Alfardan Motors to deliver products and services that match the demands of its discerning customers.

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Garage Zenith was founded over 30 years ago by Michel Zuchuat, a renowned Ferrari dealer with a distinct reputation in the industry. This well-respected family business within Switzerland’s automotive world is an official distributor of both Ferrari and Maserati brands.

Alfardan Group has been in partnership with Garage Zenith since 2014. Garage Zenith currently holds two showrooms and two workshops and service centres that specialize in handling the precise hardware of these two leading automobile brands. The success of the venture draws on the shared families’ values of both sets of founders as they strive to deliver ever higher quality service and products to its customers.


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Rolls-Royce Motor Cars Doha was launched in 2003 as the official importer of the bespoke brand in the State of Qatar.

The modern and luxurious showroom located at The Pearl-Qatar reflects the sophistication and exclusivity of the brand which is appreciated by a growing and enthusiastic market.

With after-sales and service facilities featuring the most advance diagnostic technologies, Rolls-Royce Motor Cars Doha is committed to delivering the ultimate ownership experience to its elite clientele. 

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Established in 1997, Prestige Cars provides luxury vehicle rentals, limousine services, leasing and transportation for special events. Through its network of strategically located branches at Hamad International Airport, The Pearl-Qatar and at major five-star hotels in the city; Prestige Cars provides a reliable and seamless 24/7 service to its clients.

Longer term self-drive leasing as well as short term rentals are provided; offering fast approvals on regular and lease-to-own options for up to 4 years with warranty, service, replacement and a full comprehensive insurance. These offers are valid to a full range of premium brand vehicles including BMW, Jaguar, MINI, Land Rover and Maserati.

Prestige Cars also fulfils transport requirements for official events including government conferences, sporting events and multinational gatherings. The company’s prestigious vehicles cover the requirements of VIP passengers and clients from many walks of life, ensuring an excellent service and a luxurious experience.

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Arabian Agencies Company (ARACO) is an established provider of earthmoving machinery in the State of Qatar since 2003. It is the authorized dealer of Volvo Construction Equipment, Scania Trucks, Buses, Generator and Marine Engines, Powerscreen Screening and Crushing, and SDLG Heavy Machineries.

Araco has built its business by offering efficient and innovative solutions to deliver the highest levels of customer satisfaction possible.

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Established in 2013, Auto Future Tech is Qatar’s official distributor for Continental, the leading global manufacturer of tires, and Castrol, the prominent provider of lubrication technology and FIAMM, the multinational company of automotive and industrial start-up batteries.

Auto Future Tech is built around providing a professional explanation of product features and service options for the car to reassure customers as regards their vehicle’s technical requirements. This provides customers with the confidence to choose the most suitable tires and lubricants and batteries for their driving needs. The application of technology ensures customers that their car is being serviced by expert technicians and allows them to monitor their car’s status and progress in a comfortable waiting area.

Auto Future Tech has opened warehousing facilities across the country and has plans to expand rapidly within the next few years. As authorized importer, Auto Future Tech also distributes Castrol lubricants and Continental tires and FIAMM batteries to local dealers of major car brands and independent retailers.

Its expansion was illustrated by the opening of its new branch in Al Khor in 2016, extending its service to offer: Buy, Sell and Trade-in (New/Used Cars), Oil Change (Castrol official distributor), Tires Fitting, Balancing and Alignment (Continental official distributor), Brake Services and Mechanics, Electrical Servicing (FIAMM Batteries official distributor), A/C Servicing, Smart Repair, Polishing and Tinting Glass, Car Wash, Spare Parts and Computer Check-up.

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Alfardan Group has entered into a joint venture with Transparency Qatar, a leading provider of full-fledged suite of car services, to bring an array of prestigious and trusted car care using only the latest and highest quality treatment brands from around the world.

Available from Alfardan showrooms or Transparency Qatar showroom located in Salwa Road, all car treatment and protection services for new or used cars (from paint protection, window tinting, polish premium, interior detailing and foiling) are now available under one roof.

Established in 2010, the Transparency Group has grown to become the region’s most trusted car care services company, delivering a full-range of luxurious and prestigious car brands in the market. With four branches across the Gulf region, the Transparency Group is known for a highly stringent and strict quality standard, making it a preferred choice for discerning car owners.

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