07May 2020

Alfardan Premier Motors Takes Customers on a Cutting-Edge Consumer Journey with “Buy Online” e-Commerce Platform

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  • Alfardan Premier Motors customers can buy a new or approved car online direct from inventory
  • Virtual sales experience forms part of Jaguar Land Rover’s visionary digital strategy
  • Online offering enables customers to adhere to COVID-19 health and safety protocols and purchase vehicles remotely

In collaboration with Jaguar Land Rover, Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover vehicles in the State of Qatar, has extended its proud record of innovation with the evolution of its “Buy Online” e-commerce platform. The online sales website allows customers to book a new car or a used vehicle remotely, in the comfort and safety of their home.

With showrooms being subject to restricted operating hours for the safety of visitors, customers and staff during the COVID-19 pandemic, this streamlined virtual sales experience safeguards the health and safety of all.

This digital service is one of the hallmarks of Jaguar Land Rover’s Customer First strategic vision. This concept aims to harness the company’s history of pioneering design and engineering expertise to evolve along with the ever-growing use of mobile and digital technology impacting car owners. Accordingly, Alfardan Premier Motors is helping to transform the auto retail landscape with the “Buy Online” digital platform, facilitating the car-buying process through the websites and

This dynamic and exciting digital experience seamlessly guides Jaguar and Land Rover customers through the process of selecting a vehicle that is right for them. Through the website, the customer can go on a journey to select a vehicle from a live inventory, receive a finance quotation and finally buy their desired vehicle. Alternatively, if they already have a vehicle in mind, the ordering process is even simpler.

Bruce Robertson, Managing Director of Jaguar Land Rover Middle East and North Africa, said: “Our Buy Online digital platform offers the very same customer satisfaction that all Jaguar and Land Rover vehicles are renowned for: being dynamic, exciting and easy to use. Jaguar and Land Rover customers are provided quick and simple access to dedicated retailer websites that offer an unmatched digital experience through a pleasant, streamlined customer journey. All in all, we provide the ultimate showroom experience from the comfort of your own home, meaning you can stay safe and stay healthy while embarking on your Jaguar Land Rover retail adventure.”

Samer Bou Dargham, General Manager for Alfardan Premier Motors, commented: “In these trying times the welfare of our customers and the communities we serve is of the utmost important to us. We pride ourselves on our service excellence and hope to offer the best retail experience that we can. We understand that today the only way to do that is to marry convenience with health and safety, empowering our customers with the care and accessibility they need. We are very pleased to be making great strides in the auto retail space, with the Jaguar Land Rover Buy Online platform transforming the customer journey for the better. Through this virtual marketplace, we hope to meet our customers’ demands, match their ever-changing habits, and keep them safe.”