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Rolls-Royce Motor Cars Doha, the authorised dealer of Rolls-Royce Motor Cars in Qatar, was one of the four big winners at the Rolls-Royce Regional Dealer Conference, taking home the prestigious ‘Entertain’ category – which celebrates excellence in PR, Marketing and Sales.

The event embraced the theme of ‘Performing while transforming’ and celebrated the many successes of Rolls-Royce dealers in the region. The awards followed an engaging new structure, with the expected 12 categories being concentrated into four main awards titled: Engage, Entertain, Retain and Customer Centricity.

The ‘Entertain’ category is awarded to the dealership that best combines achievements in PR, Sales, and Customer Relationship Management, as well as Marketing with a focus on events.

As one of the toughest categories to judge – the award is much coveted, as César Habib, Rolls-Royce Regional Director for Middle East and Africa explained: “In order to win a category such as Entertain, you need to be successful in many areas of the business. RRMC Doha is able to see where opportunity lies and expand upon it in new and wholly original ways – maximising both business and brand opportunity.”

Nasr Jairoudi, General Manager of Alfardan Automobiles, dealer of Rolls-Royce Motor Cars Doha, said: “To win the ‘Entertain’ title at this year’s Rolls-Royce Regional Dealer Conference is a huge honour and accomplishment for the whole team.

“We’re delighted that our innovation, originality and hard work has been recognised. The team are relentless in their quest to preserve and strengthen this wonderful brand’s status and impeccable position – while providing a masterclass in customer satisfaction. After a fruitful and successful 2019, we look forward to an exciting 2020 – full of even greater achievements.”