17Oct 2019

Alfardan Premier Motors Invests in Ten Days of Intensive Training for Its Sales and Aftersales Team

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  • Alfardan Premier Motor, Jaguar Land Rover’s official retailer in Qatar, hosted a 10-day intensive training for its Sales and Aftersales staff
  • The training focused on customer service skills, new product knowledge, and an optimal test drive experience
  • Employees were trained in product knowledge of the new Land Rover Defender, set to be launched in Qatar in 2020

Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover vehicles in the State of Qatar, hosted ten days of intensive training for its Sales and Aftersales team between October 7 and October 17 as the automotive brand gears up for a strong finish to 2019. The training programme ultimately aims to better serve customers in an ever-changing automotive market by further refining the customer service skills and product knowledge of staff.

Day one of the training was held at Losail International Circuit, where staff familiarised themselves with the performance of the latest models on both a racetrack and 4x4 track.

Staff were also equipped with theoretical product knowledge on the new Land Rover Defender, a car designed for 21st century adventures with intuitive technologies and connectivity. Touted as the most capable Land Rover ever built, the model was revealed earlier this year at the Frankfurt Motor Show, and is due to be launched in Qatar during the first half of 2020.

Alongside a practical understanding of the latest Jaguar and Land Rover models, staff refreshed their skills in delivering an elevated retail experience when customers step through the doors of any Alfardan Premier Motors facilities.

The retailer opened the world’s largest Jaguar Land Rover showroom in Lusail City earlier this year, bringing a state-of-the-art, multi-level, 7,800 square-metre flagship facility to motorists. Built to the luxury manufacturer’s global ARCH standard, the showroom was purposefully designed to create an experience that customers will love for life. Investing in the human resources tops Alfardan Premier Motors’ corporate agendas since behind its outstanding track record, lies a pool of relentless efforts and an unfaltering commitment to generate landmark success milestones.

“In an industry that evolves so rapidly, it is imperative that our employees have their fingers on the pulse of the latest offerings and developments from Jaguar Land Rover,” commented Samer Bou Dargham, General Manager for Alfardan Premier Motors. “Our employees are often the first point of contact for prospective car owners, and with regular training, we’re making sure each team member is equipped to uphold the exceptional standards motorists expect from Alfardan Premier Motors and the Jaguar Land Rover brands.”

October’s intensive training programme demonstrates the commitment Alfardan Premier Motors and Jaguar Land Rover share towards the skilled teams in Qatar, in service of the brand’s discerning customers.

“As a global brand, it is imperative we retain the best talent and attract eager young entrants to the industry to support our dealer network and engineering and manufacturing practices,” added Desmond Alphonsus, Head of Training, Jaguar Land Rover MENA. “Training programmes such as this are one example of how we’re attracting the very best people, as they provide our staff with industry-leading knowledge and guidance to grow as professionals.”