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Alfardan Automobiles, BMW Group’s importer in Qatar, has been announced as the MINI BEST DEALER IN THE MIDDLE EAST REGION FOR THE YEAR 2018.

The MINI team in Doha exceeded sales expectations by 30% across the 12 months – also making them one of the leading MINI dealers in the world, while achieving outstanding sales increase in John Cooper Works high performance models and MINI Countryman.

Speaking after receiving the award, Mrs Ola Mohsen, MINI Brand Manager at Alfardan Automobiles, described the way they have brought the brand to life in 2018.

She said: “We constantly strive to provide our customers with the best quality service and we’re extremely proud to have been recognised for our success in 2018 by the BMW Group. MINI is an incredible brand to take to market – a brilliant and modern car that is also about a fun and energetic way of life.”

“In 2018 we worked hard in Qatar to show everyone what MINI has to offer. We want to thank not only the whole team in Doha for their hard work and dedication but all of our customers for their support.”

The range of MINI models available in Qatar has been a key reason in the recent success of the dealership, particularly the JCW models which were very successful – plus sales figures showing the popularity of all engine sizes.

Mrs Ola Mohsen continued: “We have worked closely with MINI regional office to bring the right type of cars into Qatar and that approach will continue this year. It is not about simply having cars on display to sell – we need to understand and react to exactly what the market wants.”

Mr. Andreas Gollwitzer, Head of MINI Middle East who delivered the award to Alfardan Automobiles team, commented: “An innovative 2018 strategy propelled Alfardan Automobiles as the winners of the MINI Regional Dealer of the Year award 2018. They are setting an excellent example across the Middle East and around the world. It has been a strong year for MINI and this consistent success is only possible with strong partners in the organisation. This award recognizes their achievement and commitment to success of the MINI brand.”