05Nov 2018

Alfardan Jewellery and Tiffany & Co. Unveil New Store Concept at Villagio Mall, Qatar

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Alfardan Jewellery and Tiffany & Co. has unveiled the highly anticipated renovation of its Villagio Mall store in Qatar. Located in the heart of the capital, the 1162,5 square feet space aims to redefine the modern luxury retail experience, while embodying the brand’s rich heritage established over 180 years of quality and design excellence.

The elegant interior features the brand’s iconic color Tiffany Blue, a symbol of luxury and style worldwide. Floors are finished in marble and amazonite whilst custom furnishings inspired by Tiffany’s milestone celebrations fill the space, including a framed portrait of the legendary actress Audrey Hepburn. Textiles are selected for their expressive quality such as the velvet curtains which drape the entrance of the store’s distinctive VIP lounge.

Jewelry aficionados can explore the full breadth of collections including the timeless and transcendent Tiffany T and the fiercely feminine HardWear collections. Paper Flowers, the first collection by chief artistic officer Reed Krakoff comprises of high and fine jewelry and reflects a perfect balance of refined femininity and industrial modernity.

“Reestablishing a presence at this preeminent luxury shopping destination is a key part of our continued regional growth strategy and underscores the importance of the Qatar market,” said Joe Nahhas, Vice President of Middle East & Africa. “We’ve designed the store as a truly immersive experience that reflects the Tiffany’s legendary style and our philosophy of celebrating life’s most important moments – we look forward to welcoming visitors to explore and enjoy.”

“We are very delighted to offer our valued customers the newest retail shopping experience for high-end jewellery. The new store marks another milestone among Alfardan Jewellery brands portofolio in Qatar,” said Ali Alfardan, Vice Chairman of Alfardan Group and President of Alfardan Jewellery. “I invite our customers to visit the new store and to indulge in a brand new experience that takes them into Tiffany’s true essence of sublime exclusivity and luxury while shopping the latest jewellery collection.”