ARACO Launched Volvo Construction Equipment’s New Global Brand Campaign

Arabian Agencies Company (ARACO), Volvo Construction Equipment (CE) authorized dealer in Qatar, hosted an inauguration event to release the second episode of Volvo CE’s Global Brand Campaign “Building Tomorrow” on 27th March.

The campaign launch event took place at the St. Regis Doha under the patronage of Her Excellency, Ms. Ewa Polana, The Ambassador of Sweden in the State of Qatar, with a distinguished delegate from Volvo CE, Mr. Carl Slotte, President of Sales Region EMEA, and Mr. Ma’n Al-Hamawi, Chief Operating Officer of Alfardan Group – Automotive Operations.

Episode Two of Volvo CE’s Global Brand Campaign “Building Tomorrow” was revealed during the event through a series of short films that highlighted the Volvo CE’s driving force towards a more sustainable future. The Qatari market was the star of the show in the latest Volvo CE episode that featured the sustainable city of Lusail, an architectural wonder that is being built in amidst the heat of the desert.

In contrast with the soaring temperatures of Qatar that can rise up to 50°C, Episode One of “Building Tomorrow” featured the ice-cold glaciers of Northern Sweden, where Volvo CE machinery played a pivotal role in rebuilding the iconic ICEHOTEL, using ice harvested from the nearby Torne River.

The campaign will be communicated across multiple local, regional and international media platforms. It is an authentic representation of Volvo’s commitment to sustainability, and a true reflection of the company’s values; quality, safety and environmental care.

“Within this context, our group’s strategy aims at a balance between achieving excellence in performance, having superior dedication to customer satisfaction and relentlessly investing in our human resources. Increasing our market share is a strategic goal, while our core values remain focused on safeguarding the future of the next generations and the well-being of our society remains the priority that outranks and overshadows any financial interests”, said Mr. Ma’n Al-Hamawi, Chief Operating Officer Alfardan Automotive Operations.

Al-Hamawi added, “We pride ourselves with our passionate workforce, while we function as a dynamic component of a bigger vision that reflects our commitment as a group towards sustainability in all its forms including the human, environmental and economic elements, within the context of Qatar’s National Vision 2030”.

On this occasion, Mr. Walid Dowidar, General Manager of ARACO, said “Watching the desert sands slowly transform from bare landscape to a truly sustainable city has been an incredible experience”.

“It has been a pleasure working with Volvo CE on this campaign and we feel honored to have the Qatari sector profiled among the exceptional customer stories which this campaign highlights,” he added.

Over 240 Volvo machines have been diligently deployed to build a city that has been designed to accommodate 250,000 residents through a sustainable model.

“Together with our customers, we have the ability to shape the future. This project fits with Volvo CE’s vision of building a more prosperous, fair and environmentally friendly one.” concluded Mr. Carl Slotte, President of Sales Region EMEA for Volvo CE.