Alfardan Automobiles hosts Middle East debut of the new BMW M3 and M760Li at the Qatar Motor Show

• BMW M760Li displayed at the for the first time in Qatar
• BMW M3 makes is regional premier regionally
• BMW Group stand attracts large crowds during the first day of the Motor Show

Doha, Qatar – The first day of the Qatar International Motor Show saw the official BMW Group importer in Qatar, Alfardan Automobiles, reveal for the first time in the Middle East, the latest BMW M3. Attendees also had the opportunity to see a brand-new model from the 7 Series, the BMW M760Li. Additionally, various other BMW models are on display for the five-day Motor Show that is scheduled to run from 18th to the 22nd April 2017.

Mr. Ihab Allam, General Manager of Alfardan Automobiles, commented: “The Qatar International Motor Show is one of the most recognizable yearly automotive events in the region. This year, we have the BMW M3 make a regional premier for the first time in Qatar. As the biggest market for the M models in the Middle East, this is a suitable location to make its first appearance. Mr. Ihab continued: “We are also very excited to showcase the BMW M760Li as it highlights the ability of the brand to combine the highest levels of both luxury and performance.”

The latest BMW M3 was premiered for the first time in the Middle East at Qatar Motor Show. The car’s minor cosmetic changes have been influenced from the BMW M4. Adaptive full-LED headlights will be fitted on the Life Cycle Impulse (LCI) BMW M3 along with updated M emblems on the front seats, chrome trimmings, electroplated detailing, and updated taillights.

The BMW 7 Series was also a head turner during Qatar Motor Show. Headlined by its exceptional enhancement and supreme power delivery at all times, the 12-cylinder petrol engine with M Performance TwinPower Turbo technology under the bonnet reinforces the new car’s range-topping status. The boldly dynamic driving characteristics of the BMW M760Li xDrive also offers a high level of superior ride comfort, resulting in a compelling statement and a completely new benchmark in the luxury sedan segment.

Launched in Doha earlier this year, the all-new BMW 5 Series Sedan also garnered the attention of attendees. The 7th generation 5 Series offers industry-first assistance systems with a sporty, elegant and stylish figure. Also, other BMW models made a preview at the motor show including the BMW 6 Series Gran Coupe, the BMW X5 M and the BMW X6 M, the BMW i8, and BMW M2.

The Qatar Motor Show takes place at the Doha Exhibition and Convention Centre. To be concluded on Saturday 22nd April, 2017, it brings together some of the most notable international carmakers highlighting their latest models as well as car accessory companies highlighting the latest in auto and performance trends.