Qatar hosts first ‘KTM Importers Conference’ in Middle East on heels of global media launch of new Super Duke 1290R

  • Alfardan Motorcycles provides strategic support to international unveiling of 2017 model in Qatar
  • Journalists from 26 nations accept challenge to test drive new ‘beast’

Doha, Qatar – Proving once again its global status as a destination of choice for prestigious international events, Qatar recently hosted the historic worldwide media launch of the class-leading KTM bike Super Duke 1290R – 2017 model. Alfardan Motorcycles played a major role in the success of the five-day test ride event held at the renowned Losail International Circuit, one of the Middle East’s best race tracks, by providing state-of-the-art logistics and support to deliver maximum impact suited for the formal international unveiling of the latest premier Super Duke model.


In addition, more than 30 participants from the Middle East and Africa of best-in-class KTM motorbikes gathered in Qatar to participate in the prestigious ‘KTM Importers Conference’– the first ever in the region – which took place on the heels of the landmark international media launch of the 2017 KTM bike model. During the test ride of the new ‘beast,’ so-called for the bike’s fast and smooth performance, over 70 international journalists from 26 nations participated in the event. To take their experience further, a landmark ‘introduction ride’ on public roads was introduced to the overall program for media guests to get the feel of riding the high-performing latest model. The major part of the riding took place on the MotoGP-approved, 5.3-kilometer Losail International Circuit.


The bike trip on the Pearl Qatar also served as an ideal platform for interaction among the press and renowned motorcycle racers and official KTM Ambassadors ‘Irish Ironman’ Jeremy McWilliams and ‘Michigan Man’ Chris Fillmore.

Ayad As-Siaidi, General Manager of Alfardan Motorcycles, said: “Journalists were able to experience first-hand the exceptional capabilities and best-in-class features of Super Duke 1290R. Alfardan Motorcycles, in partnership with KTM’s international team, was instrumental to this success. Alfardan Motorcycles hit the ground running as soon as the media launching event was confirmed. Our staff worked ceaselessly, crafted intricate plans, and set clear targets to ensure everything would run smoothly. Providing world-class logistical support to the event reflects our commitment to cater to the needs of bike riders and enthusiasts worldwide.”


The overall feedback about the bike was outstanding, with the journalists underlining its fascinating and leading design; superb and efficient working electronics; super-strong and sophisticated engine; and excellent ergonomics. The 2017 Super Duke 1290R underlines KTM’s commitment to its ‘Naked Bike’ line as well as illustrates the company’s outstanding knowledge in this ultra-strong segment. During the event, KTM took the opportunity to introduce all updates of its Bike flagship.

KTM partnered with Alfardan Motorcycles for this event as the latter is Qatar’s exclusive dealer of the most luxurious brands available around the globe. As a one-stop shop for all riders, it offers the latest motorcycle models and a large selection of used bikes, as well as a wide variety of lifestyle items, safety gear, clothing apparel and various accessories from the most renowned industry brands. Alfardan Motorcycles is the leader in local after-sales services, with its state-of-the-art service center located in Al Khor.


On the other hand, the two-day ‘KTM Importers Conference,’ which is staged annually in different countries, was brought to Qatar this year, demonstrating anew the country’s strategic status as a destination of choice for top-caliber global events. A special dinner to welcome all participants and guests was organized at Antica Pesa Restaurant at the Kempinski Marsa Malaz Hotel, with Omar Alfardan, President and CEO of Alfardan Group, the parent company of Alfardan Motorcycles, as one of the honored guests.

As-Siaidi concluded: “It was a privilege for us at Alfardan Motorcycles to be part of both the international media launch of the 2017 model and the premier ‘KTM Importers Conference’ which gathered the industry’s best and brightest minds. Our long-standing collaboration with KTM is strong proof of our commitment to forging and sustaining partnerships with brands that are globally recognized for their high standards of quality, excellence and professionalism. Moreover, as KTM’s partner, we were given an opportunity to highlight Qatar and its capabilities to host such significant gatherings under a global platform in line with our aspiration to help drive the country’s prosperity.”