Doha Qatar -Alfardan Motors, the official importer of Ferrari and Maserati in the Sultanate of Oman were honored to receive the Luxury Automotive Retailer of the Year 2016 at the Luxury 100 Awards.
Alfardan Motors received the Award during the event that was organized at the Al Bustan Palace Hotel in Muscat on the 19th of December 2016, the event was attended by Chief guests, HE Jonathan Wilks CMG, British Ambassador to Oman; HE Indra Mani Pandey, Indian Ambassador to Oman; HE Ali Javed, Pakistani Ambassador to Oman and HE KANG Doho, Korean Ambassador to Oman, and many other dignitaries.
For the second time it was organized the Luxury 100 Awards were held to recognize and celebrate the luxury market both in Oman and across the region during 2016. This year’s awards included four main categories, including personal luxury goods, luxury cars and luxury hospitality along with a new category which includes bespoke personal banking and top-tier real estate.
In line with Alfardan Motors’ luxury positioning they recently launched two, new, luxurious cars; the Ferrari GTC4Lusso, Maranello’s latest interpretation of the four-seater concept. The car combines extraordinary performance in all driving conditions, with sporty elegance and luxurious comfort for both driver and passengers alike. The Maserati Levante, is the first SUV ever built by Maserati and is designed exclusively by Maserati. The car chassis has been specifically developed to offer unique on-road drivability as well as competitive off-road capability combined with day-to-day comfort and practicality. The top notch Italian SUV was conceived around three main pillars: design, exclusivity and performance, and each car falls into a different category but both represent one common concept and that is “Luxury”.