Doha, Qatar – In celebration of the brand’s rich automobile heritage, Alfardan Sports Motors – the official dealer of Ferrari in Qatar – organised an exclusive visit to Letbelah – the private museum of Mr. Omar Alfardan, President and CEO of Alfardan Group. The tour offered Ferrari owners, for the first time, a rendezvous with the classic models of the Prancing Horse lineage, while also shedding light on the significance of aftersales vehicle maintenance.
The event commenced with an exciting parade of Ferrari cars, as owners made their way from the state-of-the-art showroom at The Pearl-Qatar to the museum, joined by Ferrari Middle East and Africa’s General Manager, Giulio Zauner and Aftersales Manager, Francesco Marchionna. Upon arriving at Letbelah, guests were treated to a private viewing of Mr. Omar Alfardan’s prized collection of vintage cars. The spectacular ensemble featured top names from yesteryear such as: Ferrari Super America, Testarossa, 288 GTO, 612, F40, F50, Enzo and a replica of the F1 – demonstrating the brand’s motoring prowess since 1940.
A highlight of the tour was the LaFerrari sculpture – an exclusive bronze life-size replica of the limited edition LaFerrari hybrid sports car. The piece was crafted by renowned Iraqi artist Ahmed Al-Bahrani, and pays homage to the iconic LaFerrari car with its elegance, sophistication and superior quality that have become its trademark in the automotive industry.
While Letbelah was hailed as a sanctuary for classic car lovers, it also presented a true reflection of Ferrari’s unparalleled standards of luxury and craftsmanship – meticulously preserved by Mr. Omar Alfardan, President and CEO of Alfardan Group. Delving into the aspect of vehicle maintenance, Ferrari Qatar’s aftersales team proceeded to brief guests on how to keep their Ferraris in mint condition for a considerable period of time.
Charly Dagher, General Manager of Ferrari Qatar, Alfardan Sports Motors, said: “We are extremely grateful to Mr. Omar Alfardan, President and CEO of Alfardan Group, for providing us this wonderful opportunity to view his impressive collection; and we commend his efforts in preserving such an extensive scale of vintage cars. This unique initiative was also made successful, thanks to the support of the Ferrari Regional Office and Headquarters. With this visit, we sincerely hope to encourage our Ferrarists to invest in the thorough maintenance of their cars. Furthermore, we have a dedicated aftersales team, specifically trained to understand your needs and offer the best-in-class service. They have an exceptional know-how of the brand and will help you to experience the ultimate performance of the Prancing Horse.”
As part of its commitment towards quality, Ferrari Qatar provides its customers a range of aftersales services and benefits. This includes a Ferrari Genuine Maintenance programme that covers all the scheduled maintenance for the first seven-years of the vehicle’s life, and extends to any subsequent owner within the seven years. The programme covers the scheduled maintenance labour along with the relative original spare parts, engine oil and brake fluid.
To further enhance the durability of a Ferrari vehicle, the Ferrari Pre-Owned Warranty service allows clients to avail a warranty of up to 10 years, including spares and repairs. Moreover, the vehicle also remains under warranty even if it changes ownership.
Customers can also avail the Welcome Back Programme to update the car’s software, thanks to the use of modern diagnostic instruments. This service also includes one year of roadside assistance along with an exclusive invite to the World of Maranello.